As things begin to wind down, and we all begin to enjoy the holiday weekend, I am already thinking ahead to 2012, and where I hope that my business takes me.
This year, we've been through a rollercoaster ride with the search engines, have frantically tried to change things to regain our rankings, and finally settled upon our course of action. And, although the penalty is still sitting squarely on all of our sites, at least we have regained our own purpose instead of continually trying to change to regain something that could again be lost with the click of a mouse, or a simple change in code...
To be brief, we have returned to the fundamentals of our business. Why we created it. What we hope to attain. And, how we choose to operate that business.
Next week, we will go into a little more detail about our plans for 2012. In the meantime, give some thought over the next few days to your own plans. Are you where you want to be? Are you doing things the way you know they should be done? Or are you "selling out" and frantically trying to stay ahead of that mouse click, that change to the algorithm, or worse?
Merry Christmas!
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