Last night, after several weeks of consideration, we made changes to one of our biggest earning sites...a new layout, a couple of new plugins, and less advertising on the site. Granted, our hope is that this actually improves the site, but since it's our biggest earner, we're also a little nervous....in fact, we were hesitant to even change anything for fear it would lose it's ranking, lose revenue, etc. But, and here's the key point, the old format was no longer working for us. The site has grown so much over the past year that it appeared jumbled, confusing, and less professional looking...so we're taking a risk.
Do you take risks in your business? If not, you may be missing opportunities to grow your business, increase your earnings, and build a better business. While you should always be conservative in business, there are also times you just have to try something...if it doesn't work, then you can undo it, drop it, or whatever. But, sometimes you just gotta go for it.
Our site: http://www.bestereaders.net/
We'll update you on the site in a few weeks to let you know how our risk is working out.
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