Friday, April 9, 2010

Working Today for Tomorrow

One of the most interesting things about owning an online business, and also the most challenging, is the notion that what you do today may have no effect for weeks or, in some cases, even months!

In most occupations, you work today, and at the end of every week, you get a check for the work that you did the prior week. Therefore, it's a regular "reward" for your efforts.

In an online business, the work that you do today may not pay off for some time...for example, this week, I have built 446 back links to my websites. Will I see increased traffic immediately? No. That will not come until the back links are indexed and found by the search engines, and in many cases, that will literally take months! Talk about waiting a long time for the "reward" for your efforts!

Unless you know this up front, and expect it up front, it can be a problem motivationally, because your efforts will feel as if they are for naught. That is why, especially in an online business, you should know UP FRONT that you will not see a quick return on your investment of time and money. And you must plan accordingly. Otherwise, you could become like one of the many millions of people who start in this business every year, only to give up and quit before their efforts pay off.

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